Our Philosophy

Inua combines innovation and social impact to create refined products with a purpose. Every product supports a community of talented entrepreneurs and helps reinvent the skin and body care industry for good. Our mission is to make personal care work for the poor and the environment, rather than against it.

What is Inua Naturals?

Inua in Swahili means to 'uplift'. 

We are committed to celebrating and uplifting marginalized women in the developing world by creating new industry and economies for small-scale women farmers and artisans who otherwise do not have access to the global marketplace. Through Inua's sustainable supply chain innovation, small-scale women entrepreneurs have access to an entire world of consumers; and as a result, enhancing their entrepreneurial prospects, rising above poverty, raising healthier families, stimulating their local economy and inspiring the world around them.

NEW KIND OF LUXURY

Through our innovative and sustainable practices, inua is redefining what ethical looks-like. We offer high quality skin, bath, body and wellness products formulated with only certified organic ingredients that are locally sourced in East Africa. 

About Inua

THE HUMAN EFFECT

Our brand creates new industry and economies for women who do not otherwise have access to the global consumer. With inua, women are rising above poverty, raising healthier families, stimulating their local economies and inspiring the world around them.

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OUR CUSTOMERS

We are proud to offer our customers a new kind of luxury: handcrafted, ethical cosmetics at accessible prices. Inua works to create social impact and promote conscious consumerism. That means products that uphold quality but are good for people and the plant.

BROWSE NEW ARRIVALS

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